Normas de la comunidad
In short
Post your own real outfits, be kind, and don't trade in the community. Illegal or harmful content is removed; if something looks wrong, tap Report.
Signed-in posting: new posts and comments are checked by our team before they go public, and reports go straight to staff.
What we'd love to see
- Your own outfits, on-foot shots and unboxings.
- Honest sizing: your height, the size you wear, whether it runs big or small.
- Good and bad experiences alike — said kindly.
No permitido
- Anything that sexually exploits or abuses children. Zero tolerance: removed at once, account banned, reported to the authorities.
- Sexual content or nudity; anything that promotes or encourages suicide, self-harm or eating disorders.
- Hate, harassment, threats, bullying, or mocking someone's body or looks.
- Terrorist content; buying, selling or promoting drugs, weapons or other illegal items.
- Scams, phishing links and fake deals.
- Counterfeits: replicas, "1:1", reps and the like.
- Selling off-platform: personal shopping, "DM to buy", phone numbers, WeChat or email, links to other shops.
- Pretending to be someone else or a brand; using other people's copyright or trade marks.
People in your photos
- Only post photos you took or have the right to use.
- Ask before posting anyone else's face. Take extra care with children — better to leave their faces out.
- Intimate images, secret photos or unwanted nudity: zero tolerance.
- We strip location and other hidden data from photos on your device, but don't show house numbers, school uniforms or number plates either.
Under-18s
- The community is for people aged 13 and over. If we find an account belonging to someone under 13, we check and remove it.
- Under 18? Don't share your full name, school, address or phone number.
- There are no private messages between strangers right now. When we launch, under-18s won't be findable or messageable by strangers by default.
- If someone makes you uncomfortable, asks for photos or wants you to move to another app — report it and tell an adult you trust.
Checks before you post
- You confirm the photo checklist (below) when you post.
- Text is checked for abuse, contact details, outside links, personal-shopping and counterfeit wording. Flagged posts wait for a person to review them; until then only you can see them.
- No check is perfect: if it's wrong, edit and post again, or appeal a rejection.
Reporting and what happens next
- Every post has a Report button — no account needed.
- We look at every report. Illegal content, child safety, sexual and self-harm/violence reports come first, and confirmed illegal content is taken down quickly.
- Breaking the rules can mean removal, a warning, or — for serious or repeated breaches — a ban.
- Disagree with a decision? Appeal through customer service and another member of staff reviews it and replies.
- We keep records of reports and decisions, and regularly review the risks on the community.
Photo checklist (confirmed when you post)
- I took these photos or have the right to use them
- No one else's face without their consent (especially children)
- No nudity, sexual or violent content
- No fakes or replicas, and the description is honest
- No contact details, address, school or other personal details
You can report for
Illegal content · Puts a child at risk · Nudity or sexual content · Self-harm, violence or danger · My or someone's photo or details without consent · Harassment, abuse or hate · Counterfeit or infringement · Spam, off-platform selling or scam · Something else
If you need help
- Someone in danger999
- Samaritans (24/7, free)116 123
- Childline (under 19s, free)0800 1111
- Report child sexual abuse imagery (IWF)report.iwf.org.uk
These rules follow what the UK Online Safety Act 2023 asks of services where users share content: easy reporting, swift removal of illegal content, complaints handling, clear terms on how users are protected, and protecting under-18s. Draft — to be reviewed by a lawyer before launch.
GOV.UK: Online Safety Act explainerOfcom: protecting children